Fractional Sales Management... at a fraction of the cost!
Innovative solutions to drive success and sales growth.
About Us
Vision
At CMB Sales Consulting, our vision is to be the leading business and fractional sales management consulting practice in the industry, providing innovative solutions and unparalleled service to our clients.
Expertise
With more than 25 years of corporate sales and sales management experience, we are able to provide comprehensive sales consulting services to small and medium sized businesses in various industries.
Approach
We take a data-driven approach to consulting, utilizing the latest technology and assessment tools to analyze and interpret your sales process, people and behaviors. This enables us to identify gaps and opportunities that can help our clients achieve their sales goals.
Founder and CEO Cory Bruscia
Cory is the visionary CEO of CMB Sales Consulting, a fractional sales management and consulting practice focusing on small and medium sized businesses who are looking to grow sales. With a proven track record as an award-winning salesperson and sales manager, Cory brings a wealth of expertise and insight to the world of sales.
Throughout his illustrious career, Cory has consistently demonstrated an unparalleled understanding of sales process and strategy to drive unprecedented revenue growth for his clients. His strategic acumen and hands-on approach have earned him accolades for transforming struggling sales teams into high-performing units.
Cory’s extensive knowledge encompasses a diverse range of industries, allowing him to offer tailored solutions that address the unique challenges faced by small businesses today. His client-centric approach emphasizes collaboration and customization, ensuring that every engagement with CMB Sales Consulting delivers tangible, measurable results.
With a passion for empowering businesses to reach their full sales potential, Cory continues to set the standard for excellence in sales management consulting.
Articles & Recommendations
Recent article Cory wrote was featured in the December issue of Meadowlands Magazine / Pg. 16
Recent Client Recommendation
What is Fractional Sales Management?
Fractional sales management is an outsourced solution that offers specialized sales management and coaching services on a part-time basis. This approach allows businesses to access seasoned sales experts without the financial commitment of a full-time manager. By engaging a fractional sales manager, companies benefit from targeted expertise, strategic guidance, and performance optimization, all at a fraction of the cost. This cost-effective model ensures businesses receive high-quality sales leadership, tailored to their needs, without the overhead associated with a full-time hire. It's an agile, efficient solution for maximizing sales potential without compromising costs.
The role of a Fractional Sales Manager
Develop and Implement Sales Strategies:
- Collaborate with the leadership team to define sales goals and targets.
- Design and execute effective sales strategies to achieve revenue and growth objectives.
Sales Team Management:
- Recruit, train, mentor a team of sales professionals.
- Provide ongoing coaching and support to ensure team members meet and exceed sales targets.
- In addition to weekly team meetings, host weekly 1:1 sessions with each individual sales person.
Sales Process Optimization:
- Streamline or develop and implement a proven sales process to enhance efficiency and effectiveness.
- Implement best practices for lead generation, prospecting, and closing deals.
Client Relationship Management:
- Cultivate strong relationships with key clients and stakeholders.
- Understand client needs and tailor solutions to meet their specific requirements.
Sales Reporting and Analysis:
- Monitor and analyze sales performance data to identify trends and opportunities.
- Prepare regular reports for the leadership team, highlighting key metrics and achievements.
Market Research and Competitor Analysis:
- Stay informed about industry trends, market conditions, and competitor activities.
- Utilize market insights to refine sales strategies and offerings.
Cross-functional Collaboration:
- Collaborate with marketing, operations, product development, and customer support teams to ensure alignment and synergy across the organization.
Advisory & Coaching Services
Advisory & Coaching Services are designed for founders, CEOs, and executive leaders who are responsible for revenue but don’t yet have a fully built, scalable sales organization. Whether you are preparing to hire your first sales professional, building structure around founder-led selling, or seeking greater predictability and visibility in your revenue, we help you create the foundation for long-term growth.
Our approach is practical, structured, and rooted in real-world sales leadership experience. We work alongside you to design and implement the systems, processes, and decision frameworks that enable sustainable and repeatable revenue.
Who This Is For
Our advisory and coaching engagements are ideal for:
- Founder-led and early-stage growth companies
- CEOs who still carry the sales responsibility
- Companies preparing to hire their first sales professional
- Businesses with inconsistent or unpredictable pipeline
- Organizations seeking clarity around go-to-market strategy
- Leadership teams preparing for investment, scaling, or exit
- Companies that need structure before investing in a full-time sales leader
Our Focus Areas
We partner closely with leadership teams to address the most critical revenue challenges:
Sales Strategy & Go-To-Market Clarity
Sales System & Process Design
Pipeline Visibility & Forecasting
CRM & Sales Automation
Founder & Executive Coaching
First Sales Hire & Team Development
Our Structured Engagement Approach
Phase 1: Diagnostic & Sales Assessment
Phase 2: Sales Foundation & System Build
Phase 3: Hiring, Coaching & Execution Support
How We Work
We operate as a trusted strategic partner, typically engaging with clients on a monthly retainer basis. This allows for consistent support, accountability, and hands-on guidance while maintaining flexibility as your business evolves.
Engagements commonly include:
- Weekly or biweekly strategic working sessions
- Ongoing advisory and leadership coaching
- Access for key decisions and growth initiatives
- Collaboration with finance, marketing, and operations
- Support in hiring, onboarding, and performance management
Most engagements begin with a structured diagnostic and continue for a defined period to ensure meaningful results and sustainable impact.
Why This Matters
Building a strong sales foundation early reduces risk, accelerates growth, and improves long-term business value. Many organizations struggle because they hire too quickly, operate without structure, or rely on founder intuition rather than a repeatable system.
Our goal is to help you:
- Reduce the risk and cost of bad sales hires
- Improve predictability and visibility in revenue
- Build confidence in your growth strategy
- Create alignment between sales, finance, and operations
- Develop a scalable, repeatable sales engine
- A scalable sales infrastructure ready for growth
If you are looking to bring structure, clarity, and accountability to your revenue efforts, our Advisory & Coaching Services provide the foundation to support your next phase of growth.
The Sales Fix!
Are you a Founder, CEO, or Sales Leader juggling a sales team or carrying the sales load yourself?
Every Friday from 2:00–4:00 PM ET, I host The Sales Fix: short, focused sessions for leaders who want a second set of eyes on a real sales or sales-leadership challenge.
No pitch. No prep. Just practical, operator-level guidance.
Book a 15-minute slot and bring one issue you want clarity on.
What we can cover:
· Sales process & pipeline clarity
· Underperforming reps
· Hiring your first sales role
· CRM or forecasting issues
· Leadership & accountability
challenges